The Team

Kypwell was founded by friends Elena Elraie and Inna Orlova, who met at university in London and then discovered a shared vision for creating a wellness brand in Elena's home of Cyprus.

Elena Elraie - CEO and Co-Founder with a degree in strategic management and IT has over 20 years experience in technology, marketing and management of software development projects. As a native Cypriot her passion for the island and holistic wellbeing is like second nature.

"The Cypriot lifestyle is unique. We value the essential elements of life – spending time with friends and family, appreciating the therapeutic power and beauty of the sea and the aromatic fields of herbs. I feel blessed to have been born and raised here and I want to share our unique Cypriot values with the rest of the world."

Inna Orlova - Chairman of the Board and Co-Founder, Integrative Nutrition Health Coach, Chopra Health & Ayurveda Instructor.  Inna gained an MBA in strategic marketing management and has over 25 years' experience in entrepreneurship, business consulting, as well as health & wellness coaching with focus on metabolic health and insulin resistance.  

"The first time I came to Cyprus to visit Elena, I could immediately appreciate the beauty of the siga- siga (slowly, slowly) pace of life. After falling in love with the wonderful people and their philosophy I decided to move here with my family and I'm more than happy to let others in on the wellbeing secrets of this magical island."


The Key members of our team:

Anastasia Goncharova - Chief Operational Oficer, International client account manager.


The Key Therapists:

Afroditi Kourouzidou - Kypwell Head therapist, Face Wellness Coach, Spa therapist, beautition, Kypwell international trainer. Over 20 years experience in Spa, Wellness and Beauty industry. 

Svetlana Sotskova -  Kypwell Senior therapist, Face Wellness coach, cosmetologist, beautician and Spa therapist, Kypwell international trainer.  

Eleonora Deviataikina - Kypwell Senior therapist, Face Wellness coach, сertified specialist in myofascial massages, sculpting face massages, bukal massages, face and body therapies. Has over 10 years experience and worked in prestigious sailing of Moscow and had private practice in Paris.  

Marilena Pitta - Kypwell Senior therapist, Face Wellness coach, beautician and Spa therapist. Marilena has over 20 years of extensive experience in beauty and Spa services. Marilena is cerified therapist for Indean Head massage, Rejeuvination facial massages, Reflexology and Face Wellness Method™ by Kypwell.  Marilena has joined Kypwell team as Head Therapist for Nicosia Face Wellness Studio. 

Vladimir Papakydys - Kypwell Senior therapist, certified physiotherapist member of Cypriot Physiotherapist Union (CPU) and official member of Greek Physiotherapist Union (PSF). Vladimir has over 20 years of experience in physiotherapy including extensive medical experience providing physio respiratory treatments. Skills - orthopedic, neurological, respiratory, rehabilitation and neuromuscular physiotherapy. Focuses on - sport physiotherapy and rehabilitation, body alignment, sports massage.  Has over 10 years of experience in exclusive, luxury hotels in Cyprus as a Spa supervisor, therapist and trainer.