The team

Kypwell was formed by friends Elena Elraie and Inna Orlova, who met at university then discovered a shared vision for creating a wellness brand in Elena's home of Cyprus.

Elena Elraie, CEO and Co-Founder with a degree in strategic management and IT has over 20 years experience in technology, marketing and management of software development projects. As a native Cypriot her passion for the island and holistic wellbeing is like second nature.

"The Cypriot lifestyle is unique. We value the essential elements of life – spending time with friends and family, appreciating the therapeutic power and beauty of the sea and the aromatic fields of herbs. I feel blessed to have been born and raised here and I want to share our unique Cypriot values with the rest of the world."

Inna Orlova, Chairman of the Board and Co-Founder gained an MBA in strategic marketing management and has over 25 years' experience in entrepreneurship, business consulting, marketing and communications management.

"The first time I came to Cyprus to visit Elena, I could immediately appreciate the beauty of the siga- siga (slowly, slowly) pace of life. After falling in love with the wonderful people and their philosophy I decided to move here with my family and I'm more than happy to let others in on the wellbeing secrets of this magical island."

The Key members of our team:

Anastasia Goncharova, International client account manager, has a BA in management and over 15 years’ experience in international corporate client relations management.

Evgeniya Gokk, Senior Digital Officer

The Key Therapists:

Afroditi Kourouzidou, Kypwell Head therapist, Face Wellness Coach. Over 20 years experience in Spa, Wellness and Beauty industry.

Svetlana Sotskova, Kypwell Senior therapist, Face Wellness coach, cosmetologist, beautician and Spa therapist.

Anna Bielecka, Kypwell Senior therapist, Face Wellness coach, beautician and Spa therapist. Graduated from Burton and South Derbyshire College in UK as beauty therapist, Anna has extensive experience in beauty and Spa services.  

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