Founders story

Kypwell was formed by friends Elena Elraie and Inna Orlova, who met at university then discovered a shared vision for creating a wellness brand in Elena's home of Cyprus.

Elena Elraie, CEO and Co-Founder with a degree in strategic management and IT has over 20 years experience in technology, marketing and management of software development projects. As a native Cypriot her passion for the island and holistic wellbeing is like second nature.

"The Cypriot lifestyle is unique. We value the essential elements of life – spending time with friends and family, appreciating the therapeutic power and beauty of the sea and the aromatic fields of herbs. I feel blessed to have been born and raised here and I want to share our unique Cypriot values with the rest of the world."

Inna Orlova, Chairman of the Board and Co-Founder gained an MBA in strategic marketing management and has over 25 years' experience in entrepreneurship, business consulting, marketing and communications management.

"The first time I came to Cyprus to visit Elena, I could immediately appreciate the beauty of the siga- siga (slowly, slowly) pace of life. After falling in love with the wonderful people and their philosophy I decided to move here with my family and I'm more than happy to let others in on the wellbeing secrets of this magical island."

The Key members of our team:

Maria Damalis, Head of Wellness & Spa, is an aesthetician and wellness specialist with over 20 years' experience in spa and beauty management.

Dr. A. Katsos, Head of R&D and Production with a PhD in biochemistry is the leading Cyprus expert in natural skincare and phyto-therapy has spent more than 35 years in product development and beauty.

Nikolas Katsos, Head of Organic Cultivations, has a BA in agriculture and over 10 years' experience in farming, including organic certified farming and herbal cultivation.

Anastasia Goncharova, International client account manager, has a BA in management and over 15 years’ experience in international corporate client relations management.